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Google Business Profile grader

Your Google Business Profile is often the first thing a potential customer sees. Businesses with optimized profiles get significantly more calls, direction requests, and website visits than those with incomplete or generic listings.

Enter your profile details below for a scored audit, a rewritten description, and a prioritized fix list. Free, no signup required.

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What makes a strong Google Business Profile

Google evaluates your profile on relevance, distance, and prominence. Distance is fixed. Relevance and prominence are yours to control.

Description

Mention your specific services, the city or area you serve, and what makes you different. Avoid generic filler. Profiles with detailed, keyword-rich descriptions rank better for specific service searches.

Primary category

This is the single most important field. "Plumber" outperforms "Home services" for plumbing searches. Be as specific as Google allows. Your primary category drives which searches trigger your listing.

Services

List every service you offer, not just the main one. A homeowner searching "water heater replacement" may only find you if that specific service is listed. Each service entry is its own ranking signal.

Reviews and responses

Volume, recency, and rating all matter. So does responding. Google treats active review engagement as a prominence signal. Aim to respond to every review within 24 hours.

Posts

Weekly posts to your GBP signal an active, legitimate business. They also appear in your listing and can convert browsers into callers. Even one post per month is better than none.

Maya keeps your GBP active automatically

Maya is the AI marketing agent built into FrontDeskFred. She publishes posts to your Google Business Profile after every job, sends review requests to customers, and drafts review responses for your approval. Your GBP stays fresh and active with zero manual effort. Setup from $499, done for you in days.

Book a free demoOr call our live demo

No commitment. 15-minute call. Learn about Maya or see pricing.

FAQ

Google Business Profile questions

What makes a Google Business Profile rank higher locally?

The three biggest factors are relevance (does your profile match what someone is searching for), distance (how close you are to the searcher), and prominence (how well-known and active your business appears online). An optimized description, accurate categories, complete services, and active review responses all improve relevance and prominence signals.

How often should I update my Google Business Profile?

At minimum, review it quarterly. Update it any time your services, hours, or service area change. Posting weekly to your GBP is ideal but even one or two posts per month signals to Google that the business is active. Maya automates this after every completed job.

Does the grader access my actual Google Business Profile?

No. The grader evaluates the text you enter, not live data from Google. This means you can test rewrites and improvements before applying them. The disclaimer on the results page is clear about this.

What is the most important thing to fix on a Google Business Profile?

Usually the description and category are the highest-leverage fixes. A vague description with no mention of specific services, city, or differentiators scores poorly and gives Google little to work with. Getting the primary category exactly right is equally important, since it is the single strongest relevance signal in local search.