First to reply wins
the plumbing job.

Google Local Services Ads (LSA) and Thumbtack are the primary integrations — Fred connects via direct webhook so the reply goes out in real time. For Angi, Nextdoor, and other platforms, Fred uses email lead forwarding as a fallback. Most plumbing businesses get the majority of their leads from Google LSA and Thumbtack, so webhook coverage is where the biggest win is.

Fred introduces himself as a team member at your business and references the specific request the customer made. He'll ask qualifying questions relevant to plumbing jobs — like location, urgency, and job type — then offer appointment windows or ask for the best time to follow up. You train Fred in plain English ("always ask if they have a home warranty", "only offer Tuesday and Thursday slots") so the conversation sounds like it came from you.

The median reply time via webhook is under 30 seconds from the moment the lead is submitted. In most cases it's closer to 4–8 seconds. That puts you ahead of every competitor who's on the job site and can't check their phone. According to industry data, 78% of jobs go to the first business that responds — Fred makes sure that business is yours.